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Do i really need a website for my business?

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.

Today, more and more consumers use the internet to search for the products or services they need. Your business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. As a business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website varies, once it's up and running, a website for a small business generally costs under R40 a month and, in some cases, as little as R19. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

Don't think you'll be able to sell your products or services online? Don't forget, even cars and houses sell online!

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print it always available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision. a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!


About Sheila Claudia

Qualified psychologist , writer and mother

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  1. Jonathan Reply
    12 Feb 2017 at 06:30 PM

    Many small business owners understimate the impact of having a website

    • Maxoba Reply
      10 May 2017 at 08:13 PM

      I have always say that ey website is very important tool online

    • Richard Reply
      8 June 2017 at 04:40 PM

      It gives your business a good impression not neccesarily physical but online too

    Esther Reply
    17 March 2017 at 04:12 PM

    I have just debuted mine with xpro i am very excited and cannot wait

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